Data Dictionary

Bills
This information is drawn from utility-provided billing information

• Amount: Bill amount in US dollars
• Bill End Date: Filter by Bill End Dates within a specific time frame or on a specific date
• Bill Month: Filter by bills issued in a specific month
• Bill Start Date: Filter by Bill Start Dates within a specific time frame or on a specific date.
• Bill Year: Filter by bills issued within a specific year or range
• Consumption (kWh or Therms): Amount of energy consumed, measured in kWh or Therms. To restrict to only electric or only gas, pair this fiter with Fuel Type
• Fuel Type: Electric or Gas

Prior Program Participation
Information in this section is provided by utilities to facilitate a means to filter on past program program participants within a given timeframe.

T360
Information in this section is drawn from across Tendril sources and augmented by customers' self-reported data.

Accounts
Filter customers by account-specific information 

• Account ID
• Email Address
• First Name
• Last Name

Dwelling Facts

• Air Conditioning Type*: Central AC, Chilled, Window Unit, or Other
• Building Construction Material*: Block, Brick, Frame, Metal, Siding, Steel, Stone, Stucco, Unknown
• Estimated Current Home Value: Predicts the current home value. Uses county, state and national trends in home sale prices and assessed home values to determine property appreciation rates and current home values. Data was examined at county level and the model inputs, such as sale price, sale year or assessed price of the property that were acquired from realty deed records and county tax assessor records.
• Exterior Wall Type*: Aluminum, Asbestos, Block, Brick, Log, Metal, Siding-Wood, Stone, Stucco, Wallboard, Other, Unknown
• Flooring*: Carpet, Concrete, Earth, Hardwood, Pine, Tile, Vinyl, Other, Unknown
• Heat Type*: Electric, Furnace, Heat Pump, Hot Water, No Heat, Solar, Other
• Home Square Footage*: Filter by specific square footage or a range
• Home Value (with Improvements)*: The value of the home with additional home improvements
• Home Year Built: Year built is based on country assessor’s records, the year the residence was built or through the application of a predictive model.
• Land Square Footage*: Filter by specific square footage or a range
• Land Value* 
• Number of Bathrooms*: Filter by number of full and partial bathrooms
• Number of Bedrooms*
• Number of Fireplaces*
• Number of Stories*: Number of floors in the dwelling
• Number of Units in Dwelling: The number of dwelling units at address. Number of units is calculated based on reported mail stops at an address.
• Property Type*: Agricultural, Apartment, Commercial Condo, Condo, Duplex, Mobile Home, Residential, Unknown
• Single- or Multi-family: Large multi-family, no apt number; Multi-family with apt number, Single-family dwelling
• Swimming Pool (Yes/No): Indicates if a swimming pool is on the property determined from grant/warranty deed information recorded or other legal documents filed at the county recorder’s office in the county where the property is located.

*Determined from grant/warranty deed information recorded or other legal documents filed at the county recorder’s office in the county where the property is located.

Household Demographics

• Environmentally Conscious: Attitudes, opinions, lifestyle, buying behavior, and media usage. Based on the distinctive mindset of consumers towards the environment, we can better understand four distinct consumer segments:
• Environmental Issues Drive Behavior: This group of people thinks and acts green, holds negative attitudes toward products that pollute, incorporate green practices on a regular basis.
• Thinks about environmental issues: This group of people thinks green but does not necessarily act green.
• Potentially environmentally conscious: They neither behave nor think along particularly environmentally conscious lines, and remain on the fence about key green issues.
• Has negative feelings toward environmental issues: This group of people are not environmentally conscious, and may in fact have negative attitudes about the green movement.
• Home Business (Yes/No)
• Household Composition: The composition of males, females and children within the living unit. HH Composition Code is created through a calculation using the person information Experian has in the ConsumerView repository for the respective living unit. The calculation is based on the entire ConsumerView universe (prior to filters for deliverability, do not mail, etc.).
• Household Income
• Household Income Tier
• Number of Adults in Home: Number of adults on record
• Number of Children in Home: Number of children on record
• Primary Occupant: Age
• Primary Occupant: Education
• Primary Occupant: Gender
• Primary Occupant: Marital Status
• Primary Occupant: Person Type

Location

• City
• County
• Lat/Long: Location filter expressions are based on latitude and longitude, but can accept some natural language to define boxes and circles within which to limit a search. See Location.

• Mailing Address

• State

• Zip Code

Models

• See the Models tutorial

Ownership Data

• Home Purchase Price
• Home Purchase Price Tier
• Homeowner
• Length of Residence
• Total Home Value
• Total Home Value Tier